Overview
Brought to you by YData
Dataset statistics
| Number of variables | 28 |
|---|---|
| Number of observations | 224 |
| Missing cells | 150 |
| Missing cells (%) | 2.4% |
| Duplicate rows | 0 |
| Duplicate rows (%) | 0.0% |
| Total size in memory | 81.3 KiB |
| Average record size in memory | 371.6 B |
Variable types
| Numeric | 15 |
|---|---|
| Categorical | 12 |
| DateTime | 1 |
Contact_Cost has constant value "3" | Constant |
Total_Revenue has constant value "11" | Constant |
Annual_Income is highly overall correlated with Catalog_Orders and 9 other fields | High correlation |
Campaign_3 is highly overall correlated with Campaign_4 and 3 other fields | High correlation |
Campaign_4 is highly overall correlated with Campaign_3 and 1 other fields | High correlation |
Campaign_5 is highly overall correlated with Campaign_3 | High correlation |
Catalog_Orders is highly overall correlated with Annual_Income and 9 other fields | High correlation |
Spent_Fish is highly overall correlated with Annual_Income and 8 other fields | High correlation |
Spent_Fruits is highly overall correlated with Annual_Income and 7 other fields | High correlation |
Spent_Gold is highly overall correlated with Annual_Income and 8 other fields | High correlation |
Spent_Meat is highly overall correlated with Annual_Income and 9 other fields | High correlation |
Spent_Sweets is highly overall correlated with Annual_Income and 7 other fields | High correlation |
Spent_Wines is highly overall correlated with Annual_Income and 9 other fields | High correlation |
Store_Orders is highly overall correlated with Annual_Income and 8 other fields | High correlation |
Web_Orders is highly overall correlated with Annual_Income and 5 other fields | High correlation |
Web_Visits is highly overall correlated with Annual_Income and 3 other fields | High correlation |
Campaign_1 is highly imbalanced (58.1%) | Imbalance |
Campaign_2 is highly imbalanced (61.2%) | Imbalance |
Campaign_3 is highly imbalanced (55.3%) | Imbalance |
Campaign_4 is highly imbalanced (64.6%) | Imbalance |
Campaign_5 is highly imbalanced (89.7%) | Imbalance |
Complaint_Flag is highly imbalanced (92.6%) | Imbalance |
Campaign_3 has 149 (66.5%) missing values | Missing |
User_Key has unique values | Unique |
Last_Visit has 6 (2.7%) zeros | Zeros |
Spent_Fruits has 39 (17.4%) zeros | Zeros |
Spent_Fish has 37 (16.5%) zeros | Zeros |
Spent_Sweets has 43 (19.2%) zeros | Zeros |
Spent_Gold has 5 (2.2%) zeros | Zeros |
Promo_Purchases has 3 (1.3%) zeros | Zeros |
Catalog_Orders has 62 (27.7%) zeros | Zeros |
Web_Visits has 3 (1.3%) zeros | Zeros |
Reproduction
| Analysis started | 2025-07-25 16:31:54.016812 |
|---|---|
| Analysis finished | 2025-07-25 16:32:41.969709 |
| Duration | 47.95 seconds |
| Software version | ydata-profiling vv4.16.1 |
| Download configuration | config.json |
Variables
User_Key
Real number (ℝ)
Unique 
| Distinct | 224 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 5995.3527 |
| Minimum | 153 |
|---|---|
| Maximum | 11176 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 1.9 KiB |
Quantile statistics
| Minimum | 153 |
|---|---|
| 5-th percentile | 869.3 |
| Q1 | 3510.75 |
| median | 5531 |
| Q3 | 8804 |
| 95-th percentile | 10764.9 |
| Maximum | 11176 |
| Range | 11023 |
| Interquartile range (IQR) | 5293.25 |
Descriptive statistics
| Standard deviation | 3167.8367 |
|---|---|
| Coefficient of variation (CV) | 0.52838204 |
| Kurtosis | -1.2055619 |
| Mean | 5995.3527 |
| Median Absolute Deviation (MAD) | 2750.5 |
| Skewness | 0.049749108 |
| Sum | 1342959 |
| Variance | 10035189 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 9370 | 1 | 0.4% |
| 4682 | 1 | 0.4% |
| 4530 | 1 | 0.4% |
| 8212 | 1 | 0.4% |
| 6409 | 1 | 0.4% |
| 9058 | 1 | 0.4% |
| 4299 | 1 | 0.4% |
| 10413 | 1 | 0.4% |
| 1890 | 1 | 0.4% |
| 8414 | 1 | 0.4% |
| Other values (214) | 214 |
| Value | Count | Frequency (%) |
| 153 | 1 | |
| 199 | 1 | |
| 359 | 1 | |
| 550 | 1 | |
| 569 | 1 | |
| 574 | 1 | |
| 615 | 1 | |
| 675 | 1 | |
| 679 | 1 | |
| 810 | 1 |
| Value | Count | Frequency (%) |
| 11176 | 1 | |
| 11114 | 1 | |
| 11013 | 1 | |
| 10995 | 1 | |
| 10968 | 1 | |
| 10965 | 1 | |
| 10906 | 1 | |
| 10888 | 1 | |
| 10837 | 1 | |
| 10821 | 1 |
Birth_Year
Real number (ℝ)
| Distinct | 48 |
|---|---|
| Distinct (%) | 21.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 1968.5982 |
| Minimum | 1943 |
|---|---|
| Maximum | 1995 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 1.9 KiB |
Quantile statistics
| Minimum | 1943 |
|---|---|
| 5-th percentile | 1950 |
| Q1 | 1958 |
| median | 1970 |
| Q3 | 1977 |
| 95-th percentile | 1988 |
| Maximum | 1995 |
| Range | 52 |
| Interquartile range (IQR) | 19 |
Descriptive statistics
| Standard deviation | 11.868835 |
|---|---|
| Coefficient of variation (CV) | 0.0060290792 |
| Kurtosis | -0.76773871 |
| Mean | 1968.5982 |
| Median Absolute Deviation (MAD) | 9 |
| Skewness | -0.055544381 |
| Sum | 440966 |
| Variance | 140.86923 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1971 | 17 | 7.6% |
| 1969 | 10 | 4.5% |
| 1974 | 8 | 3.6% |
| 1958 | 8 | 3.6% |
| 1961 | 8 | 3.6% |
| 1970 | 8 | 3.6% |
| 1955 | 7 | 3.1% |
| 1973 | 7 | 3.1% |
| 1956 | 7 | 3.1% |
| 1976 | 7 | 3.1% |
| Other values (38) | 137 |
| Value | Count | Frequency (%) |
| 1943 | 1 | 0.4% |
| 1945 | 2 | 0.9% |
| 1946 | 2 | 0.9% |
| 1948 | 4 | |
| 1949 | 2 | 0.9% |
| 1950 | 7 | |
| 1951 | 2 | 0.9% |
| 1952 | 6 | |
| 1953 | 2 | 0.9% |
| 1954 | 3 |
| Value | Count | Frequency (%) |
| 1995 | 2 | 0.9% |
| 1993 | 1 | 0.4% |
| 1991 | 2 | 0.9% |
| 1990 | 2 | 0.9% |
| 1989 | 2 | 0.9% |
| 1988 | 4 | |
| 1987 | 4 | |
| 1985 | 2 | 0.9% |
| 1984 | 5 | |
| 1983 | 7 |
Edu_Level
Categorical
| Distinct | 5 |
|---|---|
| Distinct (%) | 2.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 12.5 KiB |
| Graduation | |
|---|---|
| PhD | |
| Master | |
| 2n Cycle | |
| Basic | 7 |
Length
| Max length | 10 |
|---|---|
| Median length | 10 |
| Mean length | 7.5446429 |
| Min length | 3 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | PhD |
|---|---|
| 2nd row | Graduation |
| 3rd row | Master |
| 4th row | Master |
| 5th row | Graduation |
Common Values
| Value | Count | Frequency (%) |
| Graduation | 115 | |
| PhD | 49 | |
| Master | 33 | 14.7% |
| 2n Cycle | 20 | 8.9% |
| Basic | 7 | 3.1% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| graduation | 115 | |
| phd | 49 | |
| master | 33 | 13.5% |
| 2n | 20 | 8.2% |
| cycle | 20 | 8.2% |
| basic | 7 | 2.9% |
Most occurring characters
| Value | Count | Frequency (%) |
| a | 270 | |
| r | 148 | |
| t | 148 | |
| n | 135 | 8.0% |
| i | 122 | 7.2% |
| G | 115 | 6.8% |
| u | 115 | 6.8% |
| d | 115 | 6.8% |
| o | 115 | 6.8% |
| e | 53 | 3.1% |
| Other values (12) | 354 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 1690 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| a | 270 | |
| r | 148 | |
| t | 148 | |
| n | 135 | 8.0% |
| i | 122 | 7.2% |
| G | 115 | 6.8% |
| u | 115 | 6.8% |
| d | 115 | 6.8% |
| o | 115 | 6.8% |
| e | 53 | 3.1% |
| Other values (12) | 354 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 1690 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| a | 270 | |
| r | 148 | |
| t | 148 | |
| n | 135 | 8.0% |
| i | 122 | 7.2% |
| G | 115 | 6.8% |
| u | 115 | 6.8% |
| d | 115 | 6.8% |
| o | 115 | 6.8% |
| e | 53 | 3.1% |
| Other values (12) | 354 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 1690 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| a | 270 | |
| r | 148 | |
| t | 148 | |
| n | 135 | 8.0% |
| i | 122 | 7.2% |
| G | 115 | 6.8% |
| u | 115 | 6.8% |
| d | 115 | 6.8% |
| o | 115 | 6.8% |
| e | 53 | 3.1% |
| Other values (12) | 354 |
Family_Status
Categorical
| Distinct | 5 |
|---|---|
| Distinct (%) | 2.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 12.4 KiB |
| Married | |
|---|---|
| Together | |
| Single | |
| Divorced | |
| Widow | 4 |
Length
| Max length | 8 |
|---|---|
| Median length | 7 |
| Mean length | 7.0982143 |
| Min length | 5 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Married |
|---|---|
| 2nd row | Married |
| 3rd row | Widow |
| 4th row | Married |
| 5th row | Divorced |
Common Values
| Value | Count | Frequency (%) |
| Married | 84 | |
| Together | 61 | |
| Single | 53 | |
| Divorced | 22 | 9.8% |
| Widow | 4 | 1.8% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| married | 84 | |
| together | 61 | |
| single | 53 | |
| divorced | 22 | 9.8% |
| widow | 4 | 1.8% |
Most occurring characters
| Value | Count | Frequency (%) |
| e | 281 | |
| r | 251 | |
| i | 163 | |
| g | 114 | 7.2% |
| d | 110 | 6.9% |
| o | 87 | 5.5% |
| M | 84 | 5.3% |
| a | 84 | 5.3% |
| T | 61 | 3.8% |
| t | 61 | 3.8% |
| Other values (9) | 294 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 1590 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| e | 281 | |
| r | 251 | |
| i | 163 | |
| g | 114 | 7.2% |
| d | 110 | 6.9% |
| o | 87 | 5.5% |
| M | 84 | 5.3% |
| a | 84 | 5.3% |
| T | 61 | 3.8% |
| t | 61 | 3.8% |
| Other values (9) | 294 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 1590 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| e | 281 | |
| r | 251 | |
| i | 163 | |
| g | 114 | 7.2% |
| d | 110 | 6.9% |
| o | 87 | 5.5% |
| M | 84 | 5.3% |
| a | 84 | 5.3% |
| T | 61 | 3.8% |
| t | 61 | 3.8% |
| Other values (9) | 294 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 1590 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| e | 281 | |
| r | 251 | |
| i | 163 | |
| g | 114 | 7.2% |
| d | 110 | 6.9% |
| o | 87 | 5.5% |
| M | 84 | 5.3% |
| a | 84 | 5.3% |
| T | 61 | 3.8% |
| t | 61 | 3.8% |
| Other values (9) | 294 |
Annual_Income
Real number (ℝ)
High correlation 
| Distinct | 223 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 1 |
| Missing (%) | 0.4% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 50344.072 |
| Minimum | 2447 |
|---|---|
| Maximum | 105471 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 1.9 KiB |
Quantile statistics
| Minimum | 2447 |
|---|---|
| 5-th percentile | 19524.6 |
| Q1 | 32443 |
| median | 49160 |
| Q3 | 67493 |
| 95-th percentile | 82778.2 |
| Maximum | 105471 |
| Range | 103024 |
| Interquartile range (IQR) | 35050 |
Descriptive statistics
| Standard deviation | 20969.987 |
|---|---|
| Coefficient of variation (CV) | 0.4165334 |
| Kurtosis | -0.90960028 |
| Mean | 50344.072 |
| Median Absolute Deviation (MAD) | 17399 |
| Skewness | 0.035935067 |
| Sum | 11226728 |
| Variance | 4.3974037 × 108 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 65846 | 1 | 0.4% |
| 51876 | 1 | 0.4% |
| 78427 | 1 | 0.4% |
| 39791 | 1 | 0.4% |
| 57136 | 1 | 0.4% |
| 79800 | 1 | 0.4% |
| 70971 | 1 | 0.4% |
| 72570 | 1 | 0.4% |
| 42033 | 1 | 0.4% |
| 33419 | 1 | 0.4% |
| Other values (213) | 213 |
| Value | Count | Frequency (%) |
| 2447 | 1 | |
| 7144 | 1 | |
| 7500 | 1 | |
| 8820 | 1 | |
| 14045 | 1 | |
| 15056 | 1 | |
| 15345 | 1 | |
| 15716 | 1 | |
| 16626 | 1 | |
| 16927 | 1 |
| Value | Count | Frequency (%) |
| 105471 | 1 | |
| 91172 | 1 | |
| 91065 | 1 | |
| 90273 | 1 | |
| 87188 | 1 | |
| 87171 | 1 | |
| 86424 | 1 | |
| 85738 | 1 | |
| 83715 | 1 | |
| 83273 | 1 |
Length
| Max length | 1 |
|---|---|
| Median length | 1 |
| Mean length | 1 |
| Min length | 1 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 0 |
|---|---|
| 2nd row | 0 |
| 3rd row | 0 |
| 4th row | 0 |
| 5th row | 0 |
Common Values
| Value | Count | Frequency (%) |
| 0 | 123 | |
| 1 | 97 | |
| 2 | 4 | 1.8% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 0 | 123 | |
| 1 | 97 | |
| 2 | 4 | 1.8% |
Most occurring characters
| Value | Count | Frequency (%) |
| 0 | 123 | |
| 1 | 97 | |
| 2 | 4 | 1.8% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 0 | 123 | |
| 1 | 97 | |
| 2 | 4 | 1.8% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 0 | 123 | |
| 1 | 97 | |
| 2 | 4 | 1.8% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 0 | 123 | |
| 1 | 97 | |
| 2 | 4 | 1.8% |
Length
| Max length | 1 |
|---|---|
| Median length | 1 |
| Mean length | 1 |
| Min length | 1 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 0 |
|---|---|
| 2nd row | 0 |
| 3rd row | 0 |
| 4th row | 1 |
| 5th row | 0 |
Common Values
| Value | Count | Frequency (%) |
| 0 | 122 | |
| 1 | 97 | |
| 2 | 5 | 2.2% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 0 | 122 | |
| 1 | 97 | |
| 2 | 5 | 2.2% |
Most occurring characters
| Value | Count | Frequency (%) |
| 0 | 122 | |
| 1 | 97 | |
| 2 | 5 | 2.2% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 0 | 122 | |
| 1 | 97 | |
| 2 | 5 | 2.2% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 0 | 122 | |
| 1 | 97 | |
| 2 | 5 | 2.2% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 0 | 122 | |
| 1 | 97 | |
| 2 | 5 | 2.2% |
Reg_Date
Date
| Distinct | 194 |
|---|---|
| Distinct (%) | 86.6% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 1.9 KiB |
| Minimum | 2012-01-10 00:00:00 |
|---|---|
| Maximum | 2014-12-05 00:00:00 |
| Invalid dates | 0 |
| Invalid dates (%) | 0.0% |
Last_Visit
Real number (ℝ)
Zeros 
| Distinct | 91 |
|---|---|
| Distinct (%) | 40.6% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 47.044643 |
| Minimum | 0 |
|---|---|
| Maximum | 99 |
| Zeros | 6 |
| Zeros (%) | 2.7% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 1.9 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 4.15 |
| Q1 | 21 |
| median | 47.5 |
| Q3 | 71.25 |
| 95-th percentile | 93.7 |
| Maximum | 99 |
| Range | 99 |
| Interquartile range (IQR) | 50.25 |
Descriptive statistics
| Standard deviation | 28.832869 |
|---|---|
| Coefficient of variation (CV) | 0.61288315 |
| Kurtosis | -1.2136367 |
| Mean | 47.044643 |
| Median Absolute Deviation (MAD) | 25.5 |
| Skewness | 0.10175824 |
| Sum | 10538 |
| Variance | 831.33432 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 65 | 6 | 2.7% |
| 16 | 6 | 2.7% |
| 50 | 6 | 2.7% |
| 0 | 6 | 2.7% |
| 92 | 5 | 2.2% |
| 30 | 5 | 2.2% |
| 29 | 5 | 2.2% |
| 12 | 5 | 2.2% |
| 76 | 4 | 1.8% |
| 27 | 4 | 1.8% |
| Other values (81) | 172 |
| Value | Count | Frequency (%) |
| 0 | 6 | |
| 1 | 2 | 0.9% |
| 2 | 1 | 0.4% |
| 3 | 2 | 0.9% |
| 4 | 1 | 0.4% |
| 5 | 2 | 0.9% |
| 6 | 1 | 0.4% |
| 7 | 1 | 0.4% |
| 8 | 3 | |
| 9 | 2 | 0.9% |
| Value | Count | Frequency (%) |
| 99 | 1 | 0.4% |
| 98 | 1 | 0.4% |
| 97 | 3 | |
| 96 | 3 | |
| 95 | 1 | 0.4% |
| 94 | 3 | |
| 92 | 5 | |
| 90 | 1 | 0.4% |
| 89 | 2 | 0.9% |
| 88 | 2 | 0.9% |
Spent_Wines
Real number (ℝ)
High correlation 
| Distinct | 160 |
|---|---|
| Distinct (%) | 71.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 269.31696 |
| Minimum | 0 |
|---|---|
| Maximum | 1349 |
| Zeros | 1 |
| Zeros (%) | 0.4% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 1.9 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 4 |
| Q1 | 22.25 |
| median | 136.5 |
| Q3 | 407.25 |
| 95-th percentile | 1001 |
| Maximum | 1349 |
| Range | 1349 |
| Interquartile range (IQR) | 385 |
Descriptive statistics
| Standard deviation | 320.36427 |
|---|---|
| Coefficient of variation (CV) | 1.1895436 |
| Kurtosis | 1.1868407 |
| Mean | 269.31696 |
| Median Absolute Deviation (MAD) | 128.5 |
| Skewness | 1.3961958 |
| Sum | 60327 |
| Variance | 102633.27 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 5 | 8 | 3.6% |
| 11 | 4 | 1.8% |
| 4 | 4 | 1.8% |
| 8 | 4 | 1.8% |
| 1 | 4 | 1.8% |
| 23 | 4 | 1.8% |
| 2 | 4 | 1.8% |
| 14 | 4 | 1.8% |
| 46 | 3 | 1.3% |
| 13 | 3 | 1.3% |
| Other values (150) | 182 |
| Value | Count | Frequency (%) |
| 0 | 1 | 0.4% |
| 1 | 4 | |
| 2 | 4 | |
| 3 | 1 | 0.4% |
| 4 | 4 | |
| 5 | 8 | |
| 6 | 2 | 0.9% |
| 7 | 2 | 0.9% |
| 8 | 4 | |
| 9 | 2 | 0.9% |
| Value | Count | Frequency (%) |
| 1349 | 1 | |
| 1308 | 1 | |
| 1239 | 1 | |
| 1193 | 1 | |
| 1099 | 1 | |
| 1090 | 1 | |
| 1060 | 1 | |
| 1043 | 1 | |
| 1039 | 1 | |
| 1009 | 1 |
Spent_Fruits
Real number (ℝ)
High correlation  Zeros 
| Distinct | 68 |
|---|---|
| Distinct (%) | 30.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 25.607143 |
| Minimum | 0 |
|---|---|
| Maximum | 181 |
| Zeros | 39 |
| Zeros (%) | 17.4% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 1.9 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 1 |
| median | 8 |
| Q3 | 30 |
| 95-th percentile | 122.55 |
| Maximum | 181 |
| Range | 181 |
| Interquartile range (IQR) | 29 |
Descriptive statistics
| Standard deviation | 39.542531 |
|---|---|
| Coefficient of variation (CV) | 1.5441993 |
| Kurtosis | 3.5571639 |
| Mean | 25.607143 |
| Median Absolute Deviation (MAD) | 8 |
| Skewness | 2.0534096 |
| Sum | 5736 |
| Variance | 1563.6118 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 39 | |
| 1 | 20 | 8.9% |
| 4 | 15 | 6.7% |
| 2 | 13 | 5.8% |
| 3 | 13 | 5.8% |
| 17 | 6 | 2.7% |
| 6 | 6 | 2.7% |
| 9 | 6 | 2.7% |
| 11 | 5 | 2.2% |
| 10 | 4 | 1.8% |
| Other values (58) | 97 |
| Value | Count | Frequency (%) |
| 0 | 39 | |
| 1 | 20 | |
| 2 | 13 | 5.8% |
| 3 | 13 | 5.8% |
| 4 | 15 | 6.7% |
| 5 | 3 | 1.3% |
| 6 | 6 | 2.7% |
| 7 | 2 | 0.9% |
| 8 | 4 | 1.8% |
| 9 | 6 | 2.7% |
| Value | Count | Frequency (%) |
| 181 | 1 | |
| 169 | 1 | |
| 161 | 1 | |
| 160 | 1 | |
| 152 | 1 | |
| 147 | 1 | |
| 140 | 1 | |
| 138 | 1 | |
| 131 | 1 | |
| 129 | 2 |
Spent_Meat
Real number (ℝ)
High correlation 
| Distinct | 137 |
|---|---|
| Distinct (%) | 61.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 156.55357 |
| Minimum | 2 |
|---|---|
| Maximum | 1725 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 1.9 KiB |
Quantile statistics
| Minimum | 2 |
|---|---|
| 5-th percentile | 4 |
| Q1 | 13 |
| median | 59 |
| Q3 | 207 |
| 95-th percentile | 621.1 |
| Maximum | 1725 |
| Range | 1723 |
| Interquartile range (IQR) | 194 |
Descriptive statistics
| Standard deviation | 230.41123 |
|---|---|
| Coefficient of variation (CV) | 1.4717724 |
| Kurtosis | 10.232148 |
| Mean | 156.55357 |
| Median Absolute Deviation (MAD) | 49 |
| Skewness | 2.6346487 |
| Sum | 35068 |
| Variance | 53089.333 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 11 | 7 | 3.1% |
| 6 | 7 | 3.1% |
| 3 | 6 | 2.7% |
| 12 | 5 | 2.2% |
| 2 | 5 | 2.2% |
| 9 | 5 | 2.2% |
| 13 | 5 | 2.2% |
| 8 | 5 | 2.2% |
| 10 | 5 | 2.2% |
| 30 | 4 | 1.8% |
| Other values (127) | 170 |
| Value | Count | Frequency (%) |
| 2 | 5 | |
| 3 | 6 | |
| 4 | 2 | 0.9% |
| 5 | 2 | 0.9% |
| 6 | 7 | |
| 7 | 4 | |
| 8 | 5 | |
| 9 | 5 | |
| 10 | 5 | |
| 11 | 7 |
| Value | Count | Frequency (%) |
| 1725 | 1 | |
| 898 | 1 | |
| 853 | 1 | |
| 818 | 2 | |
| 816 | 1 | |
| 813 | 1 | |
| 731 | 1 | |
| 724 | 1 | |
| 653 | 1 | |
| 650 | 1 |
Spent_Fish
Real number (ℝ)
High correlation  Zeros 
| Distinct | 80 |
|---|---|
| Distinct (%) | 35.7% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 37.09375 |
| Minimum | 0 |
|---|---|
| Maximum | 247 |
| Zeros | 37 |
| Zeros (%) | 16.5% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 1.9 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 3 |
| median | 12 |
| Q3 | 42.25 |
| 95-th percentile | 168 |
| Maximum | 247 |
| Range | 247 |
| Interquartile range (IQR) | 39.25 |
Descriptive statistics
| Standard deviation | 55.609829 |
|---|---|
| Coefficient of variation (CV) | 1.4991698 |
| Kurtosis | 3.2773231 |
| Mean | 37.09375 |
| Median Absolute Deviation (MAD) | 12 |
| Skewness | 1.9841932 |
| Sum | 8309 |
| Variance | 3092.4531 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 37 | 16.5% |
| 3 | 16 | 7.1% |
| 2 | 15 | 6.7% |
| 4 | 12 | 5.4% |
| 6 | 10 | 4.5% |
| 10 | 6 | 2.7% |
| 20 | 5 | 2.2% |
| 21 | 5 | 2.2% |
| 8 | 5 | 2.2% |
| 11 | 5 | 2.2% |
| Other values (70) | 108 |
| Value | Count | Frequency (%) |
| 0 | 37 | |
| 1 | 1 | 0.4% |
| 2 | 15 | |
| 3 | 16 | |
| 4 | 12 | 5.4% |
| 5 | 1 | 0.4% |
| 6 | 10 | 4.5% |
| 7 | 3 | 1.3% |
| 8 | 5 | 2.2% |
| 10 | 6 | 2.7% |
| Value | Count | Frequency (%) |
| 247 | 1 | |
| 240 | 1 | |
| 227 | 1 | |
| 224 | 1 | |
| 220 | 1 | |
| 210 | 1 | |
| 202 | 1 | |
| 197 | 1 | |
| 184 | 1 | |
| 180 | 1 |
Spent_Sweets
Real number (ℝ)
High correlation  Zeros 
| Distinct | 72 |
|---|---|
| Distinct (%) | 32.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 26.696429 |
| Minimum | 0 |
|---|---|
| Maximum | 194 |
| Zeros | 43 |
| Zeros (%) | 19.2% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 1.9 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 1 |
| median | 7 |
| Q3 | 33.25 |
| 95-th percentile | 122.85 |
| Maximum | 194 |
| Range | 194 |
| Interquartile range (IQR) | 32.25 |
Descriptive statistics
| Standard deviation | 40.800914 |
|---|---|
| Coefficient of variation (CV) | 1.5283286 |
| Kurtosis | 2.9186682 |
| Mean | 26.696429 |
| Median Absolute Deviation (MAD) | 7 |
| Skewness | 1.8868807 |
| Sum | 5980 |
| Variance | 1664.7146 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 43 | |
| 1 | 21 | 9.4% |
| 2 | 19 | 8.5% |
| 4 | 9 | 4.0% |
| 7 | 8 | 3.6% |
| 13 | 8 | 3.6% |
| 3 | 6 | 2.7% |
| 6 | 6 | 2.7% |
| 14 | 4 | 1.8% |
| 12 | 4 | 1.8% |
| Other values (62) | 96 |
| Value | Count | Frequency (%) |
| 0 | 43 | |
| 1 | 21 | |
| 2 | 19 | |
| 3 | 6 | 2.7% |
| 4 | 9 | 4.0% |
| 5 | 4 | 1.8% |
| 6 | 6 | 2.7% |
| 7 | 8 | 3.6% |
| 8 | 3 | 1.3% |
| 9 | 3 | 1.3% |
| Value | Count | Frequency (%) |
| 194 | 1 | |
| 176 | 1 | |
| 173 | 1 | |
| 152 | 1 | |
| 141 | 1 | |
| 137 | 2 | |
| 126 | 1 | |
| 125 | 1 | |
| 124 | 1 | |
| 123 | 2 |
Spent_Gold
Real number (ℝ)
High correlation  Zeros 
| Distinct | 96 |
|---|---|
| Distinct (%) | 42.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 42.415179 |
| Minimum | 0 |
|---|---|
| Maximum | 291 |
| Zeros | 5 |
| Zeros (%) | 2.2% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 1.9 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 1 |
| Q1 | 8.75 |
| median | 26 |
| Q3 | 53.25 |
| 95-th percentile | 137.55 |
| Maximum | 291 |
| Range | 291 |
| Interquartile range (IQR) | 44.5 |
Descriptive statistics
| Standard deviation | 50.946309 |
|---|---|
| Coefficient of variation (CV) | 1.2011339 |
| Kurtosis | 5.7042896 |
| Mean | 42.415179 |
| Median Absolute Deviation (MAD) | 19 |
| Skewness | 2.2334924 |
| Sum | 9501 |
| Variance | 2595.5264 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 4 | 14 | 6.2% |
| 1 | 12 | 5.4% |
| 7 | 8 | 3.6% |
| 9 | 7 | 3.1% |
| 2 | 6 | 2.7% |
| 12 | 6 | 2.7% |
| 0 | 5 | 2.2% |
| 30 | 5 | 2.2% |
| 13 | 4 | 1.8% |
| 34 | 4 | 1.8% |
| Other values (86) | 153 |
| Value | Count | Frequency (%) |
| 0 | 5 | 2.2% |
| 1 | 12 | |
| 2 | 6 | |
| 3 | 3 | 1.3% |
| 4 | 14 | |
| 5 | 3 | 1.3% |
| 6 | 2 | 0.9% |
| 7 | 8 | |
| 8 | 3 | 1.3% |
| 9 | 7 |
| Value | Count | Frequency (%) |
| 291 | 1 | |
| 242 | 1 | |
| 241 | 1 | |
| 227 | 1 | |
| 224 | 2 | |
| 207 | 1 | |
| 192 | 1 | |
| 159 | 1 | |
| 157 | 1 | |
| 141 | 1 |
Promo_Purchases
Real number (ℝ)
Zeros 
| Distinct | 12 |
|---|---|
| Distinct (%) | 5.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 2.2410714 |
| Minimum | 0 |
|---|---|
| Maximum | 15 |
| Zeros | 3 |
| Zeros (%) | 1.3% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 1.9 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 1 |
| Q1 | 1 |
| median | 2 |
| Q3 | 3 |
| 95-th percentile | 5.85 |
| Maximum | 15 |
| Range | 15 |
| Interquartile range (IQR) | 2 |
Descriptive statistics
| Standard deviation | 1.969478 |
|---|---|
| Coefficient of variation (CV) | 0.87881091 |
| Kurtosis | 11.88634 |
| Mean | 2.2410714 |
| Median Absolute Deviation (MAD) | 1 |
| Skewness | 2.8615429 |
| Sum | 502 |
| Variance | 3.8788437 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1 | 106 | |
| 2 | 51 | |
| 3 | 24 | 10.7% |
| 4 | 17 | 7.6% |
| 5 | 11 | 4.9% |
| 6 | 5 | 2.2% |
| 7 | 3 | 1.3% |
| 0 | 3 | 1.3% |
| 11 | 1 | 0.4% |
| 12 | 1 | 0.4% |
| Other values (2) | 2 | 0.9% |
| Value | Count | Frequency (%) |
| 0 | 3 | 1.3% |
| 1 | 106 | |
| 2 | 51 | |
| 3 | 24 | 10.7% |
| 4 | 17 | 7.6% |
| 5 | 11 | 4.9% |
| 6 | 5 | 2.2% |
| 7 | 3 | 1.3% |
| 10 | 1 | 0.4% |
| 11 | 1 | 0.4% |
| Value | Count | Frequency (%) |
| 15 | 1 | 0.4% |
| 12 | 1 | 0.4% |
| 11 | 1 | 0.4% |
| 10 | 1 | 0.4% |
| 7 | 3 | 1.3% |
| 6 | 5 | 2.2% |
| 5 | 11 | 4.9% |
| 4 | 17 | 7.6% |
| 3 | 24 | |
| 2 | 51 |
Web_Orders
Real number (ℝ)
High correlation 
| Distinct | 13 |
|---|---|
| Distinct (%) | 5.8% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 3.8616071 |
| Minimum | 0 |
|---|---|
| Maximum | 23 |
| Zeros | 2 |
| Zeros (%) | 0.9% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 1.9 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 1 |
| Q1 | 2 |
| median | 3 |
| Q3 | 5 |
| 95-th percentile | 8 |
| Maximum | 23 |
| Range | 23 |
| Interquartile range (IQR) | 3 |
Descriptive statistics
| Standard deviation | 2.7074965 |
|---|---|
| Coefficient of variation (CV) | 0.70113204 |
| Kurtosis | 10.101859 |
| Mean | 3.8616071 |
| Median Absolute Deviation (MAD) | 2 |
| Skewness | 1.9916523 |
| Sum | 865 |
| Variance | 7.3305373 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1 | 45 | |
| 3 | 41 | |
| 2 | 31 | |
| 4 | 29 | |
| 5 | 23 | |
| 7 | 21 | |
| 6 | 13 | 5.8% |
| 8 | 12 | 5.4% |
| 11 | 2 | 0.9% |
| 0 | 2 | 0.9% |
| Other values (3) | 5 | 2.2% |
| Value | Count | Frequency (%) |
| 0 | 2 | 0.9% |
| 1 | 45 | |
| 2 | 31 | |
| 3 | 41 | |
| 4 | 29 | |
| 5 | 23 | |
| 6 | 13 | 5.8% |
| 7 | 21 | |
| 8 | 12 | 5.4% |
| 9 | 2 | 0.9% |
| Value | Count | Frequency (%) |
| 23 | 1 | 0.4% |
| 11 | 2 | 0.9% |
| 10 | 2 | 0.9% |
| 9 | 2 | 0.9% |
| 8 | 12 | 5.4% |
| 7 | 21 | |
| 6 | 13 | 5.8% |
| 5 | 23 | |
| 4 | 29 | |
| 3 | 41 |
Catalog_Orders
Real number (ℝ)
High correlation  Zeros 
| Distinct | 12 |
|---|---|
| Distinct (%) | 5.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 2.6696429 |
| Minimum | 0 |
|---|---|
| Maximum | 28 |
| Zeros | 62 |
| Zeros (%) | 27.7% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 1.9 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 1 |
| Q3 | 4 |
| 95-th percentile | 8 |
| Maximum | 28 |
| Range | 28 |
| Interquartile range (IQR) | 4 |
Descriptive statistics
| Standard deviation | 3.2126108 |
|---|---|
| Coefficient of variation (CV) | 1.203386 |
| Kurtosis | 16.313248 |
| Mean | 2.6696429 |
| Median Absolute Deviation (MAD) | 1 |
| Skewness | 2.7774483 |
| Sum | 598 |
| Variance | 10.320868 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 62 | |
| 1 | 52 | |
| 2 | 26 | |
| 6 | 17 | 7.6% |
| 4 | 16 | 7.1% |
| 3 | 14 | 6.2% |
| 5 | 12 | 5.4% |
| 8 | 8 | 3.6% |
| 7 | 7 | 3.1% |
| 9 | 7 | 3.1% |
| Other values (2) | 3 | 1.3% |
| Value | Count | Frequency (%) |
| 0 | 62 | |
| 1 | 52 | |
| 2 | 26 | |
| 3 | 14 | 6.2% |
| 4 | 16 | 7.1% |
| 5 | 12 | 5.4% |
| 6 | 17 | 7.6% |
| 7 | 7 | 3.1% |
| 8 | 8 | 3.6% |
| 9 | 7 | 3.1% |
| Value | Count | Frequency (%) |
| 28 | 1 | 0.4% |
| 11 | 2 | 0.9% |
| 9 | 7 | 3.1% |
| 8 | 8 | 3.6% |
| 7 | 7 | 3.1% |
| 6 | 17 | |
| 5 | 12 | |
| 4 | 16 | |
| 3 | 14 | |
| 2 | 26 |
Store_Orders
Real number (ℝ)
High correlation 
| Distinct | 14 |
|---|---|
| Distinct (%) | 6.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 5.6116071 |
| Minimum | 0 |
|---|---|
| Maximum | 13 |
| Zeros | 1 |
| Zeros (%) | 0.4% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 1.9 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 2 |
| Q1 | 3 |
| median | 4 |
| Q3 | 7 |
| 95-th percentile | 12 |
| Maximum | 13 |
| Range | 13 |
| Interquartile range (IQR) | 4 |
Descriptive statistics
| Standard deviation | 3.3005026 |
|---|---|
| Coefficient of variation (CV) | 0.58815639 |
| Kurtosis | -0.28712987 |
| Mean | 5.6116071 |
| Median Absolute Deviation (MAD) | 2 |
| Skewness | 0.89284703 |
| Sum | 1257 |
| Variance | 10.893318 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 3 | 49 | |
| 4 | 36 | |
| 2 | 27 | |
| 6 | 23 | |
| 7 | 20 | |
| 5 | 16 | 7.1% |
| 12 | 11 | 4.9% |
| 13 | 11 | 4.9% |
| 11 | 10 | 4.5% |
| 9 | 8 | 3.6% |
| Other values (4) | 13 | 5.8% |
| Value | Count | Frequency (%) |
| 0 | 1 | 0.4% |
| 1 | 1 | 0.4% |
| 2 | 27 | |
| 3 | 49 | |
| 4 | 36 | |
| 5 | 16 | 7.1% |
| 6 | 23 | |
| 7 | 20 | |
| 8 | 7 | 3.1% |
| 9 | 8 | 3.6% |
| Value | Count | Frequency (%) |
| 13 | 11 | 4.9% |
| 12 | 11 | 4.9% |
| 11 | 10 | 4.5% |
| 10 | 4 | 1.8% |
| 9 | 8 | 3.6% |
| 8 | 7 | 3.1% |
| 7 | 20 | |
| 6 | 23 | |
| 5 | 16 | |
| 4 | 36 |
Web_Visits
Real number (ℝ)
High correlation  Zeros 
| Distinct | 10 |
|---|---|
| Distinct (%) | 4.5% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 5.2767857 |
| Minimum | 0 |
|---|---|
| Maximum | 9 |
| Zeros | 3 |
| Zeros (%) | 1.3% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 1.9 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 1 |
| Q1 | 3 |
| median | 6 |
| Q3 | 7 |
| 95-th percentile | 8.85 |
| Maximum | 9 |
| Range | 9 |
| Interquartile range (IQR) | 4 |
Descriptive statistics
| Standard deviation | 2.3263352 |
|---|---|
| Coefficient of variation (CV) | 0.44086217 |
| Kurtosis | -0.91813107 |
| Mean | 5.2767857 |
| Median Absolute Deviation (MAD) | 2 |
| Skewness | -0.33095255 |
| Sum | 1182 |
| Variance | 5.4118354 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 7 | 43 | |
| 6 | 30 | |
| 8 | 30 | |
| 5 | 29 | |
| 3 | 25 | |
| 2 | 21 | |
| 4 | 20 | |
| 9 | 12 | 5.4% |
| 1 | 11 | 4.9% |
| 0 | 3 | 1.3% |
| Value | Count | Frequency (%) |
| 0 | 3 | 1.3% |
| 1 | 11 | 4.9% |
| 2 | 21 | |
| 3 | 25 | |
| 4 | 20 | |
| 5 | 29 | |
| 6 | 30 | |
| 7 | 43 | |
| 8 | 30 | |
| 9 | 12 | 5.4% |
| Value | Count | Frequency (%) |
| 9 | 12 | 5.4% |
| 8 | 30 | |
| 7 | 43 | |
| 6 | 30 | |
| 5 | 29 | |
| 4 | 20 | |
| 3 | 25 | |
| 2 | 21 | |
| 1 | 11 | 4.9% |
| 0 | 3 | 1.3% |
Campaign_1
Categorical
Imbalance 
| Distinct | 2 |
|---|---|
| Distinct (%) | 0.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 11.1 KiB |
| 0 | |
|---|---|
| 1 | 19 |
Length
| Max length | 1 |
|---|---|
| Median length | 1 |
| Mean length | 1 |
| Min length | 1 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 0 |
|---|---|
| 2nd row | 0 |
| 3rd row | 0 |
| 4th row | 0 |
| 5th row | 0 |
Common Values
| Value | Count | Frequency (%) |
| 0 | 205 | |
| 1 | 19 | 8.5% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 0 | 205 | |
| 1 | 19 | 8.5% |
Most occurring characters
| Value | Count | Frequency (%) |
| 0 | 205 | |
| 1 | 19 | 8.5% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 0 | 205 | |
| 1 | 19 | 8.5% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 0 | 205 | |
| 1 | 19 | 8.5% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 0 | 205 | |
| 1 | 19 | 8.5% |
Campaign_2
Categorical
Imbalance 
| Distinct | 2 |
|---|---|
| Distinct (%) | 0.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 11.1 KiB |
| 0 | |
|---|---|
| 1 | 17 |
Length
| Max length | 1 |
|---|---|
| Median length | 1 |
| Mean length | 1 |
| Min length | 1 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 0 |
|---|---|
| 2nd row | 0 |
| 3rd row | 0 |
| 4th row | 0 |
| 5th row | 0 |
Common Values
| Value | Count | Frequency (%) |
| 0 | 207 | |
| 1 | 17 | 7.6% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 0 | 207 | |
| 1 | 17 | 7.6% |
Most occurring characters
| Value | Count | Frequency (%) |
| 0 | 207 | |
| 1 | 17 | 7.6% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 0 | 207 | |
| 1 | 17 | 7.6% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 0 | 207 | |
| 1 | 17 | 7.6% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 0 | 207 | |
| 1 | 17 | 7.6% |
Campaign_3
Categorical
High correlation  Imbalance  Missing 
| Distinct | 2 |
|---|---|
| Distinct (%) | 2.7% |
| Missing | 149 |
| Missing (%) | 66.5% |
| Memory size | 12.1 KiB |
| 0.0 | |
|---|---|
| 1.0 |
Length
| Max length | 3 |
|---|---|
| Median length | 3 |
| Mean length | 3 |
| Min length | 3 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 0.0 |
|---|---|
| 2nd row | 0.0 |
| 3rd row | 0.0 |
| 4th row | 0.0 |
| 5th row | 0.0 |
Common Values
| Value | Count | Frequency (%) |
| 0.0 | 68 | |
| 1.0 | 7 | 3.1% |
| (Missing) | 149 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 0.0 | 68 | |
| 1.0 | 7 | 9.3% |
Most occurring characters
| Value | Count | Frequency (%) |
| 0 | 143 | |
| . | 75 | |
| 1 | 7 | 3.1% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 225 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 0 | 143 | |
| . | 75 | |
| 1 | 7 | 3.1% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 225 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 0 | 143 | |
| . | 75 | |
| 1 | 7 | 3.1% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 225 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 0 | 143 | |
| . | 75 | |
| 1 | 7 | 3.1% |
Campaign_4
Categorical
High correlation  Imbalance 
| Distinct | 2 |
|---|---|
| Distinct (%) | 0.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 11.1 KiB |
| 0 | |
|---|---|
| 1 | 15 |
Length
| Max length | 1 |
|---|---|
| Median length | 1 |
| Mean length | 1 |
| Min length | 1 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 0 |
|---|---|
| 2nd row | 0 |
| 3rd row | 1 |
| 4th row | 0 |
| 5th row | 0 |
Common Values
| Value | Count | Frequency (%) |
| 0 | 209 | |
| 1 | 15 | 6.7% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 0 | 209 | |
| 1 | 15 | 6.7% |
Most occurring characters
| Value | Count | Frequency (%) |
| 0 | 209 | |
| 1 | 15 | 6.7% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 0 | 209 | |
| 1 | 15 | 6.7% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 0 | 209 | |
| 1 | 15 | 6.7% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 0 | 209 | |
| 1 | 15 | 6.7% |
Campaign_5
Categorical
High correlation  Imbalance 
| Distinct | 2 |
|---|---|
| Distinct (%) | 0.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 11.1 KiB |
| 0 | |
|---|---|
| 1 | 3 |
Length
| Max length | 1 |
|---|---|
| Median length | 1 |
| Mean length | 1 |
| Min length | 1 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 0 |
|---|---|
| 2nd row | 0 |
| 3rd row | 0 |
| 4th row | 0 |
| 5th row | 0 |
Common Values
| Value | Count | Frequency (%) |
| 0 | 221 | |
| 1 | 3 | 1.3% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 0 | 221 | |
| 1 | 3 | 1.3% |
Most occurring characters
| Value | Count | Frequency (%) |
| 0 | 221 | |
| 1 | 3 | 1.3% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 0 | 221 | |
| 1 | 3 | 1.3% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 0 | 221 | |
| 1 | 3 | 1.3% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 0 | 221 | |
| 1 | 3 | 1.3% |
Complaint_Flag
Categorical
Imbalance 
| Distinct | 2 |
|---|---|
| Distinct (%) | 0.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 11.1 KiB |
| 0 | |
|---|---|
| 1 | 2 |
Length
| Max length | 1 |
|---|---|
| Median length | 1 |
| Mean length | 1 |
| Min length | 1 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 0 |
|---|---|
| 2nd row | 0 |
| 3rd row | 0 |
| 4th row | 0 |
| 5th row | 0 |
Common Values
| Value | Count | Frequency (%) |
| 0 | 222 | |
| 1 | 2 | 0.9% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 0 | 222 | |
| 1 | 2 | 0.9% |
Most occurring characters
| Value | Count | Frequency (%) |
| 0 | 222 | |
| 1 | 2 | 0.9% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 0 | 222 | |
| 1 | 2 | 0.9% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 0 | 222 | |
| 1 | 2 | 0.9% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 0 | 222 | |
| 1 | 2 | 0.9% |
Contact_Cost
Categorical
Constant 
| Distinct | 1 |
|---|---|
| Distinct (%) | 0.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 11.1 KiB |
| 3 |
|---|
Length
| Max length | 1 |
|---|---|
| Median length | 1 |
| Mean length | 1 |
| Min length | 1 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 3 |
|---|---|
| 2nd row | 3 |
| 3rd row | 3 |
| 4th row | 3 |
| 5th row | 3 |
Common Values
| Value | Count | Frequency (%) |
| 3 | 224 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 3 | 224 |
Most occurring characters
| Value | Count | Frequency (%) |
| 3 | 224 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 3 | 224 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 3 | 224 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 224 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 3 | 224 |
Total_Revenue
Categorical
Constant 
| Distinct | 1 |
|---|---|
| Distinct (%) | 0.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 11.3 KiB |
| 11 |
|---|
Length
| Max length | 2 |
|---|---|
| Median length | 2 |
| Mean length | 2 |
| Min length | 2 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 11 |
|---|---|
| 2nd row | 11 |
| 3rd row | 11 |
| 4th row | 11 |
| 5th row | 11 |
Common Values
| Value | Count | Frequency (%) |
| 11 | 224 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 11 | 224 |
Most occurring characters
| Value | Count | Frequency (%) |
| 1 | 448 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 448 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 1 | 448 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 448 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 1 | 448 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 448 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 1 | 448 |
Interactions
Correlations
| Annual_Income | Birth_Year | Campaign_1 | Campaign_2 | Campaign_3 | Campaign_4 | Campaign_5 | Catalog_Orders | Complaint_Flag | Edu_Level | Family_Status | Kids_Count | Last_Visit | Promo_Purchases | Spent_Fish | Spent_Fruits | Spent_Gold | Spent_Meat | Spent_Sweets | Spent_Wines | Store_Orders | Teens_Count | User_Key | Web_Orders | Web_Visits | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Annual_Income | 1.000 | -0.191 | 0.119 | 0.184 | 0.423 | 0.464 | 0.122 | 0.784 | 0.000 | 0.086 | 0.107 | 0.426 | -0.095 | -0.093 | 0.602 | 0.612 | 0.555 | 0.805 | 0.561 | 0.857 | 0.777 | 0.344 | 0.076 | 0.607 | -0.627 |
| Birth_Year | -0.191 | 1.000 | 0.000 | 0.000 | 0.000 | 0.205 | 0.143 | -0.215 | 0.139 | 0.090 | 0.106 | 0.244 | 0.068 | -0.132 | -0.048 | -0.074 | -0.053 | -0.099 | -0.032 | -0.259 | -0.187 | 0.326 | -0.043 | -0.129 | 0.130 |
| Campaign_1 | 0.119 | 0.000 | 1.000 | 0.000 | 0.000 | 0.041 | 0.000 | 0.000 | 0.000 | 0.153 | 0.000 | 0.082 | 0.000 | 0.000 | 0.000 | 0.000 | 0.336 | 0.000 | 0.000 | 0.121 | 0.185 | 0.000 | 0.104 | 0.000 | 0.000 |
| Campaign_2 | 0.184 | 0.000 | 0.000 | 1.000 | 0.109 | 0.145 | 0.175 | 0.055 | 0.000 | 0.088 | 0.011 | 0.206 | 0.000 | 0.165 | 0.000 | 0.000 | 0.000 | 0.150 | 0.000 | 0.460 | 0.408 | 0.010 | 0.000 | 0.176 | 0.000 |
| Campaign_3 | 0.423 | 0.000 | 0.000 | 0.109 | 1.000 | 0.549 | 1.000 | 0.460 | 0.000 | 0.209 | 0.000 | 0.200 | 0.000 | 0.000 | 0.322 | 0.357 | 0.272 | 0.150 | 0.574 | 0.659 | 0.172 | 0.224 | 0.000 | 0.300 | 0.489 |
| Campaign_4 | 0.464 | 0.205 | 0.041 | 0.145 | 0.549 | 1.000 | 0.191 | 0.346 | 0.000 | 0.000 | 0.212 | 0.224 | 0.137 | 0.000 | 0.375 | 0.332 | 0.282 | 0.346 | 0.355 | 0.634 | 0.350 | 0.187 | 0.000 | 0.154 | 0.327 |
| Campaign_5 | 0.122 | 0.143 | 0.000 | 0.175 | 1.000 | 0.191 | 1.000 | 0.137 | 0.000 | 0.000 | 0.000 | 0.047 | 0.000 | 0.000 | 0.108 | 0.000 | 0.000 | 0.216 | 0.000 | 0.327 | 0.000 | 0.049 | 0.000 | 0.000 | 0.107 |
| Catalog_Orders | 0.784 | -0.215 | 0.000 | 0.055 | 0.460 | 0.346 | 0.137 | 1.000 | 0.000 | 0.000 | 0.081 | 0.372 | -0.118 | 0.004 | 0.693 | 0.626 | 0.661 | 0.852 | 0.620 | 0.818 | 0.685 | 0.158 | 0.119 | 0.594 | -0.610 |
| Complaint_Flag | 0.000 | 0.139 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 1.000 | 0.052 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.033 | 0.000 | 0.000 |
| Edu_Level | 0.086 | 0.090 | 0.153 | 0.088 | 0.209 | 0.000 | 0.000 | 0.000 | 0.052 | 1.000 | 0.000 | 0.000 | 0.049 | 0.000 | 0.000 | 0.146 | 0.093 | 0.000 | 0.044 | 0.089 | 0.075 | 0.015 | 0.076 | 0.075 | 0.112 |
| Family_Status | 0.107 | 0.106 | 0.000 | 0.011 | 0.000 | 0.212 | 0.000 | 0.081 | 0.000 | 0.000 | 1.000 | 0.000 | 0.000 | 0.000 | 0.119 | 0.000 | 0.154 | 0.126 | 0.000 | 0.105 | 0.089 | 0.087 | 0.060 | 0.000 | 0.118 |
| Kids_Count | 0.426 | 0.244 | 0.082 | 0.206 | 0.200 | 0.224 | 0.047 | 0.372 | 0.000 | 0.000 | 0.000 | 1.000 | 0.070 | 0.057 | 0.353 | 0.273 | 0.195 | 0.298 | 0.303 | 0.400 | 0.414 | 0.000 | 0.105 | 0.303 | 0.402 |
| Last_Visit | -0.095 | 0.068 | 0.000 | 0.000 | 0.000 | 0.137 | 0.000 | -0.118 | 0.000 | 0.049 | 0.000 | 0.070 | 1.000 | 0.039 | -0.032 | 0.068 | 0.011 | -0.068 | 0.039 | -0.119 | -0.034 | 0.137 | -0.082 | -0.062 | 0.003 |
| Promo_Purchases | -0.093 | -0.132 | 0.000 | 0.165 | 0.000 | 0.000 | 0.000 | 0.004 | 0.000 | 0.000 | 0.000 | 0.057 | 0.039 | 1.000 | -0.078 | -0.121 | 0.119 | 0.006 | -0.027 | 0.062 | 0.103 | 0.490 | -0.016 | 0.207 | 0.289 |
| Spent_Fish | 0.602 | -0.048 | 0.000 | 0.000 | 0.322 | 0.375 | 0.108 | 0.693 | 0.000 | 0.000 | 0.119 | 0.353 | -0.032 | -0.078 | 1.000 | 0.683 | 0.589 | 0.704 | 0.658 | 0.574 | 0.580 | 0.000 | 0.077 | 0.494 | -0.500 |
| Spent_Fruits | 0.612 | -0.074 | 0.000 | 0.000 | 0.357 | 0.332 | 0.000 | 0.626 | 0.000 | 0.146 | 0.000 | 0.273 | 0.068 | -0.121 | 0.683 | 1.000 | 0.613 | 0.683 | 0.669 | 0.506 | 0.582 | 0.117 | -0.053 | 0.479 | -0.475 |
| Spent_Gold | 0.555 | -0.053 | 0.336 | 0.000 | 0.272 | 0.282 | 0.000 | 0.661 | 0.000 | 0.093 | 0.154 | 0.195 | 0.011 | 0.119 | 0.589 | 0.613 | 1.000 | 0.635 | 0.559 | 0.596 | 0.534 | 0.307 | -0.019 | 0.597 | -0.356 |
| Spent_Meat | 0.805 | -0.099 | 0.000 | 0.150 | 0.150 | 0.346 | 0.216 | 0.852 | 0.000 | 0.000 | 0.126 | 0.298 | -0.068 | 0.006 | 0.704 | 0.683 | 0.635 | 1.000 | 0.648 | 0.808 | 0.744 | 0.213 | 0.072 | 0.683 | -0.534 |
| Spent_Sweets | 0.561 | -0.032 | 0.000 | 0.000 | 0.574 | 0.355 | 0.000 | 0.620 | 0.000 | 0.044 | 0.000 | 0.303 | 0.039 | -0.027 | 0.658 | 0.669 | 0.559 | 0.648 | 1.000 | 0.495 | 0.566 | 0.196 | 0.031 | 0.471 | -0.435 |
| Spent_Wines | 0.857 | -0.259 | 0.121 | 0.460 | 0.659 | 0.634 | 0.327 | 0.818 | 0.000 | 0.089 | 0.105 | 0.400 | -0.119 | 0.062 | 0.574 | 0.506 | 0.596 | 0.808 | 0.495 | 1.000 | 0.813 | 0.000 | 0.084 | 0.735 | -0.453 |
| Store_Orders | 0.777 | -0.187 | 0.185 | 0.408 | 0.172 | 0.350 | 0.000 | 0.685 | 0.000 | 0.075 | 0.089 | 0.414 | -0.034 | 0.103 | 0.580 | 0.582 | 0.534 | 0.744 | 0.566 | 0.813 | 1.000 | 0.165 | 0.082 | 0.619 | -0.490 |
| Teens_Count | 0.344 | 0.326 | 0.000 | 0.010 | 0.224 | 0.187 | 0.049 | 0.158 | 0.000 | 0.015 | 0.087 | 0.000 | 0.137 | 0.490 | 0.000 | 0.117 | 0.307 | 0.213 | 0.196 | 0.000 | 0.165 | 1.000 | 0.000 | 0.309 | 0.211 |
| User_Key | 0.076 | -0.043 | 0.104 | 0.000 | 0.000 | 0.000 | 0.000 | 0.119 | 0.033 | 0.076 | 0.060 | 0.105 | -0.082 | -0.016 | 0.077 | -0.053 | -0.019 | 0.072 | 0.031 | 0.084 | 0.082 | 0.000 | 1.000 | 0.062 | -0.110 |
| Web_Orders | 0.607 | -0.129 | 0.000 | 0.176 | 0.300 | 0.154 | 0.000 | 0.594 | 0.000 | 0.075 | 0.000 | 0.303 | -0.062 | 0.207 | 0.494 | 0.479 | 0.597 | 0.683 | 0.471 | 0.735 | 0.619 | 0.309 | 0.062 | 1.000 | -0.194 |
| Web_Visits | -0.627 | 0.130 | 0.000 | 0.000 | 0.489 | 0.327 | 0.107 | -0.610 | 0.000 | 0.112 | 0.118 | 0.402 | 0.003 | 0.289 | -0.500 | -0.475 | -0.356 | -0.534 | -0.435 | -0.453 | -0.490 | 0.211 | -0.110 | -0.194 | 1.000 |
Missing values
Sample
| User_Key | Birth_Year | Edu_Level | Family_Status | Annual_Income | Kids_Count | Teens_Count | Reg_Date | Last_Visit | Spent_Wines | Spent_Fruits | Spent_Meat | Spent_Fish | Spent_Sweets | Spent_Gold | Promo_Purchases | Web_Orders | Catalog_Orders | Store_Orders | Web_Visits | Campaign_1 | Campaign_2 | Campaign_3 | Campaign_4 | Campaign_5 | Complaint_Flag | Contact_Cost | Total_Revenue | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 9370 | 1945 | PhD | Married | 65846.0 | 0 | 0 | 17-05-2013 | 68 | 562 | 81 | 276 | 80 | 40 | 81 | 1 | 6 | 3 | 6 | 4 | 0 | 0 | NaN | 0 | 0 | 0 | 3 | 11 |
| 1 | 4682 | 1958 | Graduation | Married | 51876.0 | 0 | 0 | 15-10-2013 | 88 | 99 | 27 | 102 | 28 | 48 | 6 | 1 | 2 | 2 | 8 | 1 | 0 | 0 | NaN | 0 | 0 | 0 | 3 | 11 |
| 2 | 4530 | 1948 | Master | Widow | 78427.0 | 0 | 0 | 24-10-2012 | 36 | 972 | 19 | 595 | 180 | 26 | 138 | 3 | 3 | 7 | 10 | 3 | 0 | 0 | NaN | 1 | 0 | 0 | 3 | 11 |
| 3 | 8212 | 1971 | Master | Married | 39791.0 | 0 | 1 | 28-03-2013 | 89 | 85 | 15 | 27 | 13 | 13 | 21 | 2 | 3 | 1 | 4 | 7 | 0 | 0 | NaN | 0 | 0 | 0 | 3 | 11 |
| 4 | 6409 | 1967 | Graduation | Divorced | 57136.0 | 0 | 0 | 18-05-2013 | 18 | 267 | 140 | 599 | 34 | 12 | 127 | 1 | 7 | 5 | 7 | 6 | 0 | 0 | NaN | 0 | 0 | 0 | 3 | 11 |
| 5 | 9058 | 1955 | Graduation | Widow | 79800.0 | 0 | 0 | 23-09-2012 | 65 | 1060 | 21 | 530 | 32 | 0 | 224 | 1 | 5 | 11 | 5 | 3 | 1 | 0 | NaN | 1 | 0 | 0 | 3 | 11 |
| 6 | 4299 | 1960 | Graduation | Together | 70971.0 | 0 | 1 | 21-09-2012 | 28 | 1001 | 17 | 572 | 93 | 125 | 17 | 7 | 11 | 11 | 5 | 7 | 0 | 0 | NaN | 0 | 0 | 0 | 3 | 11 |
| 7 | 10413 | 1984 | Graduation | Married | 72570.0 | 0 | 0 | 25-04-2014 | 67 | 274 | 83 | 216 | 151 | 141 | 224 | 1 | 4 | 6 | 12 | 1 | 0 | 0 | NaN | 0 | 0 | 0 | 3 | 11 |
| 8 | 1890 | 1971 | 2n Cycle | Together | 42033.0 | 1 | 1 | 19-09-2012 | 95 | 11 | 1 | 4 | 2 | 0 | 7 | 1 | 1 | 0 | 2 | 7 | 0 | 0 | NaN | 0 | 0 | 0 | 3 | 11 |
| 9 | 8414 | 1962 | PhD | Single | 33419.0 | 0 | 1 | 17-08-2013 | 76 | 56 | 0 | 12 | 0 | 0 | 18 | 2 | 2 | 0 | 4 | 7 | 0 | 0 | NaN | 0 | 0 | 0 | 3 | 11 |
| User_Key | Birth_Year | Edu_Level | Family_Status | Annual_Income | Kids_Count | Teens_Count | Reg_Date | Last_Visit | Spent_Wines | Spent_Fruits | Spent_Meat | Spent_Fish | Spent_Sweets | Spent_Gold | Promo_Purchases | Web_Orders | Catalog_Orders | Store_Orders | Web_Visits | Campaign_1 | Campaign_2 | Campaign_3 | Campaign_4 | Campaign_5 | Complaint_Flag | Contact_Cost | Total_Revenue | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 214 | 3102 | 1981 | 2n Cycle | Together | 19414.0 | 1 | 0 | 16-10-2013 | 32 | 2 | 3 | 12 | 3 | 5 | 7 | 1 | 1 | 0 | 3 | 8 | 0 | 0 | 0.0 | 0 | 0 | 0 | 3 | 11 |
| 215 | 2861 | 1983 | Graduation | Single | 24072.0 | 1 | 0 | 16-04-2013 | 79 | 9 | 1 | 6 | 3 | 0 | 4 | 1 | 1 | 0 | 2 | 8 | 0 | 0 | 0.0 | 0 | 0 | 0 | 3 | 11 |
| 216 | 6918 | 1989 | Graduation | Married | 28691.0 | 1 | 0 | 4/7/2013 | 56 | 5 | 4 | 13 | 8 | 0 | 4 | 1 | 1 | 0 | 3 | 8 | 0 | 0 | 0.0 | 0 | 0 | 0 | 3 | 11 |
| 217 | 7999 | 1955 | PhD | Together | 75261.0 | 0 | 0 | 23-04-2013 | 17 | 1239 | 17 | 413 | 23 | 34 | 17 | 1 | 5 | 6 | 5 | 2 | 0 | 1 | 1.0 | 0 | 0 | 0 | 3 | 11 |
| 218 | 4548 | 1981 | Graduation | Single | 41967.0 | 1 | 1 | 23-11-2013 | 66 | 23 | 4 | 10 | 0 | 2 | 15 | 1 | 1 | 0 | 3 | 4 | 0 | 0 | 0.0 | 0 | 0 | 0 | 3 | 11 |
| 219 | 10785 | 1969 | Graduation | Married | 44078.0 | 1 | 1 | 19-06-2014 | 17 | 24 | 1 | 10 | 2 | 0 | 4 | 2 | 2 | 0 | 3 | 5 | 0 | 0 | 0.0 | 0 | 0 | 0 | 3 | 11 |
| 220 | 9964 | 1979 | Graduation | Single | 61825.0 | 0 | 1 | 7/8/2013 | 56 | 162 | 50 | 100 | 55 | 30 | 27 | 1 | 4 | 2 | 8 | 4 | 0 | 0 | 0.0 | 0 | 0 | 0 | 3 | 11 |
| 221 | 3412 | 1951 | Master | Married | 67381.0 | 0 | 1 | 15-01-2013 | 67 | 815 | 8 | 53 | 11 | 0 | 70 | 4 | 2 | 2 | 9 | 7 | 0 | 1 | 0.0 | 0 | 0 | 0 | 3 | 11 |
| 222 | 2811 | 1963 | PhD | Single | 48918.0 | 1 | 1 | 12/4/2014 | 21 | 52 | 0 | 9 | 0 | 0 | 1 | 2 | 1 | 0 | 4 | 4 | 0 | 0 | 0.0 | 0 | 0 | 0 | 3 | 11 |
| 223 | 4297 | 1969 | Graduation | Together | 23228.0 | 1 | 0 | 26-01-2014 | 71 | 13 | 2 | 18 | 6 | 1 | 0 | 2 | 2 | 0 | 3 | 8 | 0 | 0 | 0.0 | 0 | 0 | 0 | 3 | 11 |